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http://cibnor.repositorioinstitucional.mx/jspui/handle/1001/748| Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study | |
| MONICA YANELLI PEREZ RAMIREZ GERZAIN AVILES POLANCO Marco Antonio Almendárez Hernández Luis Felipe Beltrán Morales | |
| Acceso Abierto | |
| Atribución-NoComercial-SinDerivadas | |
| ISSN: 2071-1050 URL: www.mdpi.com/journal/sustainability DOI: 10.3390/su7044625 | |
| eco-labeling, seafood, dolphin-safe, MSC certification, consumer preferences, probit model | |
| "Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers’ acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers’ occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability." | |
| Multidisciplinary Digital Publishing Institute | |
| 2015 | |
| Artículo | |
| Sustainability | |
| Inglés | |
| Pérez-Ramírez, M.; Almendarez-Hernández, M.A.; Avilés-Polanco, G.; Beltrán-Morales, L.F. Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study. Sustainability 2015, 7, 4625-4642. | |
| COMPORTAMIENTO DEL CONSUMIDOR | |
| Versión publicada | |
| publishedVersion - Versión publicada | |
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